Kaptilina
Social media for people who know it matters.
I've built 200,000+ followers across TikTok and Instagram. Now I build audiences for individuals and organisations, through strategy, audits and workshops.
My Story
How It Works
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We review your existing accounts in detail: content, engagement patterns, positioning and gaps. You get a clear picture of what's working, what isn't, and why.
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We define your audience, your positioning, and the themes your content will be built around. This is the foundation everything else sits on.
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You'll receive formats, content pillars and a detailed posting structure built around your capacity, including how to film and edit so your content holds attention.
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For teams, intensive sessions covering hooks, formats, filming, editing and posting: everything needed to produce briliant in-house content that resonates.
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Regular reviews of what you're producing with me and my team, with adjustments as your audience grows.
You finish with a written strategy, a detailed content plan, and the confidence to run both without me.
From My Clients
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Ekaterina
Startup Founder, Bio-engineer
“Masha genuinely helped me overcome my posting block. I used to procrastinate posting for months, but working with her as a coach helped me understand why and build a following of over 50,000 people.”
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Aguilera Corporation
Luxury Real Estate
“Kaptilina Consultancy has completely elevated the way AguileraCorp approaches marketing, delivering exceptional results in record time while bringing a level of creativity, insight, and strategic vision that is truly rare to find.”
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Nemiroff
Largest Ukrainian Vodka Brand
“The most useful training day we've run. People from our marketing team left knowing exactly what to make and why.”
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![A smiling woman with dark hair, wearing a black jacket with epaulets and turquoise earrings, standing with arms crossed in front of a turquoise ribbed wall.]()
Naomi
Business Founder, Author
“Masha is something of a gem at marketing generally and especially social media. Hugely experienced and adaptable, she aligns goals with outcomes and strategies instinctively - as you can tell from her results! A true pleasure to work with.”
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![Logo for MedeDefine Education Academy, established in 2015, featuring a caduceus symbol intertwined with a book, surrounded by a laurel wreath and a crown at the top.]()
Medefine Education
Medical Education
“Our student numbers drastically improved since we started following the strategy plan Masha constructed for us. The constant support from Masha and her team have been monumental to our social success since we started working with her (not to mention incredibly fun).”
About Me
Everything I know about social media I learnt by being obsessed with what captures people’s attention. Not hooks and trends: the psychology of what makes people emotionally resonate with content.
I gained an audience of 200,000+ people worldwide testing that theory in public. Some of it worked. A lot of it didn’t. That part was most useful.
Now I do the same for individuals and organisations, minus the three years of figuring it out.
Most People Are Dreading This.
It's not the posting that's hard. It's being seen doing it. Worrying it'll look like you're trying too hard, or that everyone will be able to tell you're new at it. Or you've been posting for a year already and it's gone nowhere, which is a different kind of dread.
That's normal, and it passes. It passes faster (and becomes easier) when you know what you're doing and why. I've been publicly bad at this in front of far more people than you're worried about, so there's very little you can show me that I'll find embarrassing. I'll get you unstuck, and then I'll get you great at it.