For Businesses
For businesses who want a proper social presence, run by their own people.
Audits
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Strategy
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Content Planning
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On-Camera Training
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Editing
Audits ● Strategy ● Content Planning ● On-Camera Training ● Editing
Companies are getting clients from it, hires from it, deals they'd never have been near otherwise. A year of doing it properly and your business could be in a completely different place.
Most teams are already posting. The content is fine, the effort is there, and it still doesn't move anything. Because making people stop and watch is a skill in itself, and one almost nobody has been taught.
That's where I come in. I train your team until they know exactly what they're doing : what to make, why it works, and how to keep it working.
You're already paying for the content. Give your people the skills and you'll finally see a return on it.
Posting Works.
How It Works
Delivered in person or remotely. Most engagements run four to eight weeks.
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A full review of where you stand: your content, your engagement, your positioning, and how you look next to everyone else in your category. Competitor analysis, SWOT, and an honest read on what's working, what's costing you, and where the openings are.
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We define your audience, your positioning, and the themes your content is built around, aligned to what the business is actually trying to achieve, whether that's clients, credibility or hiring.
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Formats, content pillars and a posting structure your team can realistically sustain, with filming and editing guidance built in.
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Intensive sessions covering hooks, formats, filming, editing and posting: everything your team needs to produce brilliant content in-house.
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Regular reviews of what your team is producing, with adjustments as accounts develop.
Available Plans
The Audit
A full review of your accounts and a clear picture of what to change. The best way to find out what's actually going wrong.
£1,500
✓ Every account reviewed properly: what you've posted, what performed, what didn't, and why
✓ Competitor and landscape analysis: who's winning in your category and exactly what they're doing that you aren't
✓ Full SWOT on your social presence
✓ A read on your positioning: what you're currently communicating versus what you think you are
✓ Where the opportunities are: the gaps nobody in your space is filling
✓ A written report your team can act on immediately
✓ A 60-minute call to walk through it with whoever needs to be there
✓Credited in full against any engagement booked within 30 days
Workshops
A day that changes how your team makes content. They leave knowing what to make, how to make it, and why it works, having made something on the day.
£3,500 half-day / £5,500 full-day
✓ Up to 12 people, in person or remote
✓ Why people stop scrolling: the mechanics and psychology
✓Hooks training: ones that work and ones that kill a video
✓ Formats: what to make, for which platform, and why
✓ Filming: setup, lighting, sound, framing
✓ Editing: pacing, cuts, captions, and what makes something watchable to the end
✓ Getting comfortable on camera
✓ Your team makes something real on the day and gets it critiqued
✓ Written notes, templates and a reference guide afterwards
The Full Programme
Everything. Strategy, content plan, a full day with your team, and three months of support. You come out with people who know exactly what they're doing.
£12,000
✓ Everything in The Audit
✓ Full strategy: positioning, audience, and what you'll be known for
✓ Content pillars built around what your business
✓ A complete content plan: formats, ideas, and a posting rhythm your team can hold
✓ A full-day Workshop for your team (remotely or in-person)
✓ On-camera coaching for whoever will be the face of the brand
✓ Monthly reviews across three months, with adjustments as things develop
✓ Direct access to me throughout
✓ A written playbook your team keeps and uses after I'm gone
Who this works for
Teams already posting who can't work out why it isn't landing
Founder-led businesses where the founder should be visible
Organisations hiring, where being known does half the recruiting
Companies who've used an agency and got content that does not align nor perform
Don't want to make it yourselves?
Once the strategy is in place, my team can handle production. You send the raw footage, we send back finished content: edited, captioned, and consistent with everything we've built.
Video editing for short-form
Carousels and static posts
Visual direction and templates aligned with your brand
Monthly retainers, from 8 assets a month
Your Questions, Answered
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Whoever will be making the content, plus whoever signs it off. The second part matters more than people expect.
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Most are at first. It's covered in the training, and it goes faster than people think.
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No. I build the strategy and train your people to run it. If you need production support, my team offers editing and visual direction separately.
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Meaningful traction usually takes three to six months of consistent posting. Anyone promising faster is relying on pure luck.
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Yes, and it usually works better that way.
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You can reach anytime via our contact page or email (masha@kaptilina.com). I aim to respond quickly - usually within two business days.