For Individuals

For people building a name for themselves: founders, creatives, consultants, anyone with something worth saying and a desire to grow an audience.

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Audits

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Strategy

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Content Planning

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On-Camera Confidence

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Editing

Audits ● Strategy ● Content Planning ● On-Camera Confidence ● Editing

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You know you should be posting.

There's never been a better time to be visible. People are building businesses, getting clients, landing opportunities they'd never have been in the room for, all from posting. A year from now your life could look completely different.

But posting can feel terrifying. Because it means putting yourself out there and letting people have opinions about you. Which is exactly why most people don't, and why the ones who do get so far ahead.

So we do both. We work out what you're saying and why it works, and we deal with the part that's been stopping you.

How It Works

  • We review your existing accounts in detail: content, engagement patterns, positioning and gaps. You get a clear picture of what's working, what isn't, and why.

  • We work out what you want to be known for: what interests you, what you want to be associated with, and who you're actually talking to. Then we define your positioning, content pillars and the themes everything is built around.

  • Formats that suit you, content ideas to start with, and a posting schedule built around your real capacity. Including how to film and edit so your content holds attention.

  • The part most people need most. Getting comfortable on camera, speaking naturally without twelve re-takes, and working through the fear of being judged or seen. This is usually what's actually been stopping you.

  • Regular reviews of what you're producing, with adjustments as your audience grows.

Available Plans

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The Audit

£450

A full review of your accounts and a clear picture of what to change. The easiest place to start.

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✓ Full review of your accounts: content, engagement, positioning and gaps

✓ A written report on what's working, what isn't, and why

✓ A 45-minute call to walk through it together

✓ Credited against any package booked within 30 days

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The Strategy

For people who know they want a presence but haven't worked out what they're saying yet. We find that, then build the plan.

£1,500

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✓Everything in The Audit

✓ Two strategy calls

✓ Working out what you want to be known for, and who you're talking to

✓ Positioning, content pillars and themes

✓ Formats that suit you specifically

✓ Content ideas to start with

✓ A posting schedule built around your real capacity

✓ Filming and editing guidance

✓ Written strategy document and content plan

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The Full Programme

For people who've been meaning to do this for years. Everything in the strategy, plus the coaching to actually get you posting.

£4,000

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✓ Everything in The Strategy

✓ Two coaching calls: on-camera confidence, speaking naturally, getting out of your own head

✓ Work on the fear itself: judgement, visibility, the reasons you've been putting this off

✓ Monthly reviews of what you're posting, with adjustments as you grow

✓ WhatsApp access for three months, weekday hours

✓ Four calls total: two strategy, two coaching

The Coaching

Almost everyone I work with knows roughly what they should be doing. What stops them is the fear: of being cringe, of being judged by people they went to school with, of getting it wrong publicly. It's real, it's normal, and it's completely workable.

I've done the thing you're about to do, in public, badly at first. That's most of what I bring to this.

Don't want to make it yourself?

Once the strategy is in place, my team can handle production. You send the raw footage, we send back finished content: edited, captioned, and consistent with everything we've built.

  • Video editing for short-form

  • Carousels and static posts

  • Visual direction and templates aligned with your brand

  • Monthly retainers, from 8 assets a month

Explore More
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Your Questions, Answered

  • No. Most people I work with start from close to nothing. That's the easier place to start, honestly, because there's nothing to unlearn.

  • That's what the coaching is for, and it's the most common reason people book. You won't be the first person who's found this hard.

  • The plan is built around what you can actually do. There's a version of this that works on two hours a week.

  • Mainly TikTok, Instagram and LinkedIn.

  • Almost everyone has. It's usually because there was no strategy underneath it. You were posting, but nothing was connected to anything.

  • You can reach anytime via our contact page or email (masha@kaptilina.com). I aim to respond quickly—usually within two business days.

Book a Call With Me